Digital Marketing

About Course

Digital Marketing is the practice of promoting brands, products, and services through online channels like search engines, social media, websites, and email to reach the right audience and drive measurable results.

Course Content

Digital Marketing
Digital Marketing is the practice of promoting brands, products, and services through online channels like search engines, social media, websites, and email to reach the right audience and drive measurable results.

Digital Marketing

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SEO
SEO (Search Engine Optimization) is the process of improving your website so it appears higher in search engine results (like Google) when people search for related keywords. 4 Why SEO matters 🔍 More visibility on Google 👥 More organic (free) traffic 🎯 Better leads & sales 🏆 Builds trust and credibility Main types of SEO 1️⃣ On-Page SEO Optimizing things on your website Keywords usage Title & meta description Content quality Headings (H1, H2…) Internal links 2️⃣ Off-Page SEO Improving your site’s authority outside Backlinks from other websites Social media sharing Business listings Brand mentions 3️⃣ Technical SEO Making your website easy for search engines Website speed Mobile-friendly design Secure site (HTTPS) Sitemap & robots.txt Fixing errors (404, broken links)

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